What’s new⭐

You can now track how every shared URL performs across platforms.

1. View:

• Total clicks
• Platform-wise breakdown
• Trend visualization over time

2. Advanced Filters & Sorting

• Quickly segment insights using:
• Selected social platforms

Why it matters🚀

URL Tracking helps users:

• Attribute traffic to specific posts, platforms, and campaigns
• Replace manual spreadsheets and third-party link trackers
• Identify high-performing URLs and optimize posting strategy
• Improve ROI by doubling down on top-converting content

How it works🛠️

• Go to Marketing → Social Planner → Statistics → URL Tracking

• When composing a post, you can assign a Campaign Name to your link. All posts using that same link + campaign are grouped together in analytics, helping you compare and understand performance across posts and channels.

Every URL you share through Social Planner is now measurable. You can track:

• Total clicks on each shortened or original URL
• Platform-wise performance (Facebook, Instagram, LinkedIn, etc.)

What’s New

You can now keep the bot asleep indefinitely after sending a message manually or through a workflow.

Previously, the bot would automatically wake up after a maximum of 48 hours. With this update, you have full control to ensure the bot never reactivates unless you explicitly choose to do so.

By simply turning off the “Reactivate bot after” option, the bot will remain asleep permanently for that contact.

How It Works

• When “Send Bot to sleep when I send a message manually or through workflow” is enabled, the bot goes to sleep immediately after a manual or workflow-triggered message.
• If “Reactivate bot after” is checked, the bot will wake up after the specified time.
• If the checkbox is turned off, the bot will never wake up automatically.

How to Configure

• Go to Bot Settings
• Enable “Send Bot to sleep when I send a message manually or through workflow”
• Under Reactivate bot after:
• Turn OFF the checkbox to keep the bot asleep indefinitely
• (Optional) Turn it ON and set a time if you want the bot to wake up automatically

Save your changes

Why It Matters

Previously, users were forced to choose a reactivation time (up to 48 hours), even when they wanted full manual control.

This update gives you flexibility to completely pause the bot when needed.

This helps:

• Prevent bots from interrupting manual conversations
• Maintain full human control over sensitive or high-touch interactions
• Avoid unexpected bot reactivation after workflows or admin messages

✨ Overview

We’ve introduced new Social Planner widgets on the Dashboard, allowing agencies and sub-accounts to track high-level social media performance directly from their dashboards using aggregated social analytics data.

These widgets are powered by the unified Social Reporting API, supporting configurable metrics, filters, and groupings based on current backend capabilities—while laying the groundwork for future social analytics expansion.

✨ What’s New

– New dashboard widgets for Social Planner analytics

– Support for aggregated social metrics including:

• Posts
• Likes
• Comments
• Shares
• Impressions
• Reach
• Followers

– Configurable filters supported by the Social Reporting API:

• Platform
• Social Account
• Date range

– Group by options available:

• Date
• Platform
• Social Account

– Numeric widgets supported for key social metrics
– Built on a scalable /reporting endpoint to enable future widget expansion
– Compatible with Dashboard widgets, Custom Reports, Snapshots, and Templates

Note:
 • Post-level metadata (post name, image, description) is not included
 • Subscriber, views, clicks, and advanced engagement metrics are not supported yet
 • Unsupported filters (post type, tags, source, status) are excluded automatically
 • Metrics are aggregated and not available as granular time-series per post

💡 Why This Matters

These new Social Planner widgets give agencies instant visibility into social performance—without leaving the Dashboard. By leveraging a unified and flexible reporting API, this release establishes a scalable foundation for consistent, high-performance social analytics across Dashboards and Custom Reports, while enabling faster expansion as additional social metrics become available.

🎉 A2P Campaign Resubmissions Are Now Free

We’ve removed the $15 A2P campaign resubmission fee.

What changed:

• Previously, a $15 charge was applied for every new resubmission after a campaign was rejected.
• Now, resubmitting an existing campaign is free.

What’s included:

• No charges for resubmitting A2P campaigns

Please note:

The following fields cannot be updated during resubmission:

• Campaign use case
• Opt-in message

To update these fields, a new campaign must be created (standard charges apply).

⚠️ Campaigns rejected due to disallowed content may still be subject to applicable charges.

Feature Overview

Conversation Views let you save your most-used conversation filters as reusable views, so you can switch focus instantly without rebuilding filters every time. This feature is ideal if you regularly check the same sets of conversations, e.g.

• Unassigned conversations
• Conversations from specific channels
• High-priority chats based on specific tags.

How it works

• Open Conversations and go to the Views section in the Inbox panel. Click + Create View.

• Add the required filters and provide a name for the view, Once View is created, it is added to the Inbox panel and displays all conversations matching the applied filters.

• Views are visible only to the user who created it by default. Admins can share views with other users from the view menu, helping teams stay aligned while managing conversations.

Why it matters ⭐

• Quickly switch between commonly used conversation filters

• Stay focused on high-priority or unassigned conversations
• Reduce repetitive filtering and save time
• Keep teams aligned with shared views

Note:

• You can enable this feature from Labs – Conversation Views: Save Filters, Work Faster. This feature is available only on the New Conversations interface. To enable the new interface, turn on CRM Redesign: Conversations and Contacts Page(Beta) from Labs.