Measure Link Performance Inside Social Planner

Jan 28, 2026

What’s new⭐

You can now track how every shared URL performs across platforms.

  1. View:
  • Total clicks
  • Platform-wise breakdown
  • Trend visualization over time
  1. Advanced Filters & Sorting
  • Quickly segment insights using:
  • Selected social platforms

Why it matters🚀

URL Tracking helps users:

  • Attribute traffic to specific posts, platforms, and campaigns
  • Replace manual spreadsheets and third-party link trackers
  • Identify high-performing URLs and optimize posting strategy
  • Improve ROI by doubling down on top-converting content

How it works🛠️

  • Go to Marketing → Social Planner → Statistics → URL Tracking

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  • When composing a post, you can assign a Campaign Name to your link. All posts using that same link + campaign are grouped together in analytics, helping you compare and understand performance across posts and channels.

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Every URL you share through Social Planner is now measurable. You can track:

  • Total clicks on each shortened or original URL
  • Platform-wise performance (Facebook, Instagram, LinkedIn, etc.)

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