Updated Toll-Free Verification (TFV) Experience + Political Campaign Updates

We’ve rolled out major updates to the Messaging Toll-Free Verification (TFV) flow to align with updated carrier requirements — especially for Political Election Campaign use cases.

This release includes:

  • A redesigned multi-step TFV experience
  • Additional required business fields
  • New Political Campaign requirements
  • Campaign Verify (CV) Auth Token support for political use cases

🔄 1. Redesigned Toll-Free Verification Flow

Step 1: Business & Contact Information

Updated and expanded fields include:

  • Legal Entity Name
  • Business DBA (Doing Business As) name
  • Legal Entity Type (Sole Proprietor, Private Profit, Public Profit, Non-Profit, Government)
  • Business Registration Authority (required if not Sole Proprietor)
  • Business Registration Number (required if not Sole Proprietor)
  • Business Registration Country (required if not Sole Proprietor)
  • Website URL
  • First & Last Name
  • Email
  • Country Code & Phone Number

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Step 2: Business Location

  • Country Code
  • State
  • Address Line 1
  • City
  • Postal/Zip Code

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Step 3: Messaging Use Case

  • Enhanced messaging transparency requirements now include:
  • Estimated Monthly Volume
  • Opt-In Type (Mobile / QR Code / Paper Form, etc.)
  • Use Case Categories
  • Opt-In Workflow Image URLs (publicly accessible proof required)
  • Detailed Use Case Description
  • Sample Message Content

Users must certify agreement to the Terms of Service before submission.

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🗳️NEW: Political Election Campaign Requirements:

Carriers have introduced stricter compliance standards for Political Election Campaigns using toll-free numbers.

Effective February 17, 2026:

  • All new and existing toll-free verifications under Political Election Campaigns must include a valid Campaign Verify (CV) Auth Token
  • Without a valid token, political use cases may be rejected or restricted.

Campaign Verify Token Requirement :

When selecting Use Case Category -Political Election Campaigns, the following additional fields now appear:

  • Campaign Vetting Token (CV Auth Token)
  • Vetting Provider (Campaign Verify)

The CV Auth Token must follow this format: cv|<version>|mno|tfree|<id>|<secret>

How to Obtain a Campaign Verify Token:

Political organizations must complete the verification process directly with Campaign Verify before submitting Toll-Free Verification.

Users must follow the official Campaign Verify process outlined here: https://www.campaignverify.org/our-process

Steps include:

  • Register your political organization.
  • Complete identity and eligibility verification.
  • Undergo required compliance checks.
  • Receive your CV Auth Token upon approval.
  • Enter the token in the Toll-Free Verification form.

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Important Compliance Notes :

  • Applies to both new and existing toll-free numbers.
  • Required for federal, state, and local political campaigns.
  • Carriers may reject traffic without proper Campaign Verify authentication.
  • Increased messaging throughput and compliance approval depend on valid verification.

Who Is Impacted?

  • Agencies or sub-accounts looking to send political messaging
  • Existing toll-free numbers already approved under political use cases

Benefits of This Update:

  • Reduced rejection risk
  • Better transparency into use case validation
  • Stronger compliance alignment for political messaging

Conversation AI – Response Style Settings

We’ve introduced Response Style Settings in Conversation AI, giving you control over how long and detailed your bot’s replies should be.

You can now choose between Concise, Balanced, or Detailed responses based on your business needs.

What’s New?

You can now:

  • Enable or disable Response Style Settings

Choose between:

  • Concise – Short, crisp replies (~30 words)
  • Balanced – Moderate detail (~ about 80 words)
  • Detailed – More comprehensive replies (~ upto 200 words)
  • Apply this setting at the bot level
  • Automatically influence how AI generates responses in Auto-Pilot mode

If this feature is turned OFF, the bot will continue responding exactly as it does today, no changes to current behaviour.

How It Works

  1. Go to Conversation AI → Bot Settings
  2. Scroll to Response Settings
  3. Toggle on Response Style Settings
  4. Select: one of Concise, Balanced, Detailed
  5. Click Save

Important Notes

  • Response Style acts as a guiding instruction (soft limit), not a strict word cap. Depending on the conversation and the amount of information involved, the bot will attempt to structure its response within the selected style.
  • Avoid adding conflicting length instructions inside your custom prompt (e.g., “always respond in 20 words”) when using this feature.
  • If multiple length instructions are present, prompt-level instructions may override or conflict with the selected style.

Why This Matters

  • Better control over tone and depth
  • More natural conversations based on context
  • Improved engagement depending on use case
  • Greater flexibility without changing prompts

Sorting on Custom Fields in Custom Objects 🎯

You can now sort Custom Object list views using Custom Fields, making it easier to organize and prioritize records based on the fields that matter most to your business.

✨ What’s New

  • Sort by custom fields (not just Created/Updated dates).
  • Sort either from the Sort dropdown or by clicking a column header.
  • Toggle between ascending and descending order.

🛠 How to Use

Option 1: Click a custom field column header to sort (click again to reverse)

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Option 2: Open List View → click Sort → choose a custom field → select Asc/Desc

(Useful when the field you want to sort is not selected in list view)

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💡 Why It Matters

  • Faster navigation in large datasets
  • Easier prioritization (Price, Renewal Date, Status, Priority, etc.)
  • Less manual scanning and filtering

ℹ️ Notes

Sorting is not supported for these field types: Dropdown (Multiple), Checkbox, Textbox List.

Bulk Company Export

Overview

You can now export multiple company records in a single click. Whether you want to download a few selected companies or export the entire list, the process is faster and more flexible.

What’s New?

Export multiple selected company records directly from the Companies table

Option to export all companies from the 3-dot menu (top-right)

Real-time export progress modal with record count and percentage completion

CSV file download with all selected company fields

How to Use

To export selected companies:

  • Navigate to Contacts → Companies
  • Select one or more companies using the checkboxes

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  • Click Export from the action bar
  • Wait for the export progress to complete
  • Download the generated CSV file

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Export all companies:

  • Go to Contacts → Companies
  • Click the 3-dot menu in the top-right corner
  • Select Export

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  • Wait for the export to complete

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  • The CSV file is downloaded in your system

Why This Matters

  • Saves time when working with large company datasets
  • Enables easy data sharing with external teams or stakeholders
  • Simplifies reporting and offline analysis
  • Eliminates the need for manual record-by-record extraction

New Email Campaign APIs 🚀

What’s New 🚀

• Workflow Campaigns Listing API –

• Bulk Action Campaigns Listing API – <a href="https://marketplace.gohighlevel.com/docs/ghl/emails/fetch-bulk-action-campaigns" rel="ugc nofollow noopener noreferrer" target="blank”>Reference

• Unified Campaign Statistics API –

  1. Supports email-campaigns, workflow-campaigns, bulk-action sources
  2. Enables retrieval of sent, opened, clicked, and related performance metrics
  3. Supports workflow-level granularity via optional subSourceId

Why This Matters ✨

Teams can now programmatically access performance data across all campaign types, enabling:

  • Centralized analytics and BI reporting
  • Entire-account performance aggregation
  • Scalable campaign monitoring for multi-location customers

This closes a key API gap and unlocks full-funnel email reporting for enterprise and agency partners.

📝 Help Article: <a href="https://marketplace.gohighlevel.com/docs/ghl/emails/campaigns" rel="ugc nofollow noopener noreferrer" target="blank”>https://marketplace.gohighlevel.com/docs/ghl/emails/campaigns