What’s new?

You can now use the existing Dynamic Custom Value picker with more field types in the If/Else Action:

Expanded Dynamic Fields Support

• Numeric (scores, counts)
• Date (appointment dates, renewals)
• Select / Dropdown (advanced: requires option IDs)
• Monetary (invoice totals)

This lets you compare or set values using live variables from earlier steps or stored fields—no more hard-typing numbers or text.

How to use it

1. Add an If/Else action in your workflow.
2. In the condition row, switch the right-hand input to Dynamic Value, then pick the earlier step’s output. Choose the appropriate operator (number, date, or value).
3. Save and publish.

Note: Select / Dropdown fields use option IDs (not the display names). In many cases you can look up IDs (e.g., Pipeline/Stage IDs) via exports or helper guides.

Why we built it and what's changed

Teams often had to add extra fields or duplicate logic just to compare against a value calculated upstream. Dynamic picking removes those workarounds – you branch directly on the variable you already have, using the same merge-field/variable model used elsewhere in the workflow.

Example use case

• When a new proposal comes in, the workflow pulls the proposal value from an earlier step (for example, a form submission or a webhook) as a dynamic field. If the value is $25,000 or more, the workflow can automatically assign it to a senior partner and flag it for priority follow-up. If the proposal is for less than $25,000, it simply follows the standard process.

Preview

We’re excited to announce the launch of Interactive Call-to-Action (CTA) URL Button Messages for WhatsApp inside Automations!

This new interactive type allows you to replace long, messy URLs in message bodies with clean, tappable buttons. Customers are far more likely to engage with a “Visit Website” button than a raw URL, improving trust, click-through rates, and overall customer experience.

Best of all, CTA URL Button Messages are completely free of cost when sent inside the 24-hour Customer Service Window, and they can be fully personalized using CRM variables like contact fields and custom values.

✨ What’s New

Visit Website Button Messages:

Send a button that cleanly maps to a URL instead of exposing long raw links.

CRM Variable Support in URLs:

Dynamically personalize links using CRM data. For example:

<a href="https://www.google.com/?name={{contact.name}}&calendar={{customvalues.agentcalendar}” rel=”ugc nofollow noopener noreferrer” target=”blank”>https://www.google.com/?name={{contact.name}}&calendar={{customvalues.agentcalendar}}

{{<a href="http://contact.name" rel="ugc nofollow noopener noreferrer" target="blank”>contact.name}} → Contact’s name

{{customvalues.agentcalendar}} → Agent’s calendar link

Workflow Branching:

Branch automation flows based on delivery and interaction:

1. Link Opened
3. Not Delivered
5. Timeout

Header Options:

Add context with a Text, Image, Video, or Document header.

Flexible Timeout:

Configure how long the button stays active (5 minutes – 2 days).

Branching & Fallbacks

Link Opened → fire a WhatsApp or multi-channel follow-up.

Not Delivered → auto-retry via SMS or another channel.

Timeout → define a fallback path if no action is received within your chosen window.

Workflow Builder Enhancements

Clear, drag-and-drop condition nodes—Link Opened, Not Delivered, Timeout—make paths easy to see and maintain.

Why It Matters

Trackable Engagement – See exactly which CTA a contact interacts with.

Smarter Automations – Route leads to the right journey based on real user intent.

Fewer Drop-offs – Built-in Not Delivered and Timeout fallbacks keep flows moving.

Multi-Channel Resilience – Seamlessly fail over to SMS or other channels when needed.

🛠 Steps to Use

In Automations, add the action WhatsApp Interactive Messages.

Choose INTERACTIVE MESSAGE TYPE = Visit Website Button.

Fill out the required fields:

HEADER TYPE – Choose Text, Image, Video, or Document.

HEADER TEXT OR MEDIA URL – Provide the header text or media link.

BODY – Enter the main message content.

FOOTER – Optional supporting text.

URL – Enter the destination URL (supports CRM variables).

BUTTON TEXT – Set the button label (e.g., Visit Website).

TIMEOUT UNIT & VALUE – Choose between 5 minutes and 2 days.

Save and test with a sample contact to confirm personalization works and the button opens the correct URL.

🔑 Prerequisite: Customer Service Window

Interactive CTA URL Button Messages can only be sent if the 24-hour Customer Service Window is open.

The window begins when a customer sends a WhatsApp message to your business.

During this window:

You can send unlimited CTA URL Button Messages at no cost.

All customer interactions (tapping the button) are free.

If the window is closed, you must send a Marketing or Utility Template to reopen the session.

📖 Learn more: <a href="https://help.gohighlevel.com/support/solutions/articles/155000003235-whatsapp-customer-service-window-check" rel="ugc nofollow noopener noreferrer" target="blank”>WhatsApp Customer Service Window Check

Support Doc: <a href="https://help.gohighlevel.com/en/support/solutions/articles/155000006082-interactive-whatsapp-messages" rel="ugc nofollow noopener noreferrer" target="blank”>Interactive WhatsApp Messages

📥 Overview

We’re updating carrier rates for outbound voice and incoming minutes in select countries. These changes take effect September 12, 2025 and will be applied automatically.

📊 What’s Changing?

Outbound Voice (Programmable Outbound Minutes)

United Kingdom — Special Services: Other $0.3103 → $0.3260

Uruguay — Mobile $0.4590 → $0.5279

Panama — Mobile $0.0250 → $0.0288

Ireland — Mobile (from SurchargedZone1) $0.0433 → $0.0457

India $0.0632 → $0.0666

Haiti $0.0250 → $0.0294

Vietnam $0.1200 → $0.1380

Australia — Major Cities $0.0200 → $0.0212

Syria — Mobile $0.0500 → $0.0525

India — Major Cities $0.0473 → $0.0497

New Zealand — Mobile $0.4354 → $0.4574

Australia $0.0240 → $0.0252

Inbound Voice

UK — Toll Free Local Incoming Minutes $0.3143 → $0.3300

Italy — Toll Free Mobile Incoming Minutes $0.4394 → $0.4614

Czech Republic — Toll Free Mobile Incoming Minutes $0.3022 → $0.3173

Italy — Toll Free Incoming Minutes $0.1500 → $0.1575

Hong Kong — Local Incoming Minutes $0.0100 → $0.0105

Colombia — Local Incoming Minutes $0.1667 → $0.1752

Puerto Rico — Local Incoming Minutes $0.3250 → $0.3413

What You Need to Do

Nothing – these rate adjustments will be automatically applied on September 12, 2025.

Why It Matters

To help you manage voice-call costs more accurately, especially if you run high-volume calls. We’re communicating ahead so there are no surprises in your billing.

What’s improved?

• Added eligibility checks for payment setup in the sub-account.
• Ensured that IP purchase is enabled from the agency side before proceeding.
• Continued validation for email sending stats and contact volume remains in place.

Why was this enhancement necessary?

Previously, sub-accounts could attempt to purchase a dedicated IP without meeting critical requirements, leading to confusion and failed transactions. By adding payment and agency-level checks we’ve made the process more smooth, reduced frustration, and ensured that eligible sub-accounts can complete the purchase successfully.

Impact

• Reduced Failed Purchases: Sub-accounts can only proceed when all requirements are met.
• Greater Control for Agencies: Agencies can manage IP availability for sub-accounts with confidence.

📥 Overview

We’ve received updated outbound SMS pricing from our downstream carrier for select countries in EMEA and APAC regions. To ensure continued alignment with global carrier rates, these updates will go into effect on September 12, 2025.

We’re committed to maintaining transparent, fair, and real-time pricing to support your messaging efforts at scale — while keeping you informed every step of the way.

📊 What’s Changing?

The following countries will see updates to outbound SMS rates (in USD):

🌍 EMEA Region

Country Name: Old Price → New Price

Netherlands: $0.0966 → $0.1072

Denmark: $0.0524 → $0.0592

Sudan: $0.3680 → $0.4749

Qatar: $0.2218 → $0.2634

Uganda: $0.2631 → $0.3289

Croatia: $0.1096 → $0.1379

Angola: $0.1789 → $0.2588

Lesotho: $0.3219 → $0.4123

Guinea-Bissau: $0.3901 → $0.4722

Equatorial Guinea: $0.1729 → $0.2705

🌏 APAC Region

Kyrgyzstan: $0.3178 → $0.3852

⚡ What You Need to Know

• These new prices will take effect starting September 12, 2025
• No changes are needed on your part — updates will happen automatically
• These changes only affect outbound SMS to the countries listed above
• Messaging discounts between the US & Canada remain unchanged

🔍 Why This Is Happening

Our downstream carrier periodically adjusts international messaging rates based on a variety of factors, including changes in local telecom infrastructure, government regulations, and market costs.

We review every change carefully and only update pricing when it’s necessary to maintain a reliable and compliant messaging experience. Keeping you informed in advance is part of our commitment to transparency and trust.

🙏 Thank You

We know changes in pricing can impact your planning — and that’s why we aim to communicate them clearly and proactively. If you’d like help understanding how this may affect your messaging usage or billing, our team is here to support you