Associate Companies with Custom Objects & Opportunities

You can now link companies directly to both custom objects and opportunities, making relationship mapping far more flexible and powerful across your CRM.

👀 What’s New

  • Associate companies with custom objects
  • Associate companies with opportunities

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  • View and manage these relationships directly within record views

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  • View associated records directly in list views

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  • Supports one-to-one, one-to-many, and many-to-many relationships

Why this matters

  • Build richer data relationships beyond contacts-only associations
  • Get better context across opportunities, companies, and custom workflows
  • Enable more accurate reporting and segmentation

How to use

  • Go to Object > Companies > Associations
  • Click on "Create association" to build associations between multiple objects

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  • Open any custom object or opportunity record
  • Navigate to the Associations section

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  • Select Add Company and choose the relevant company

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  • Manage or update associations anytime from the same panel

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This feature is currently available on Labs > Subaccount.

Screenshot 2026-03-19 at 8

Associate Companies with Custom Objects & Opportunities

You can now link companies directly to both custom objects and opportunities, making relationship mapping far more flexible and powerful across your CRM.

👀 What’s New

  • Associate companies with custom objects
  • Associate companies with opportunities

Screenshot 2026-03-19 at 8

  • View and manage these relationships directly within record views

Screenshot 2026-03-19 at 8

  • View associated records directly in list views

Screenshot 2026-03-19 at 8

  • Supports one-to-one, one-to-many, and many-to-many relationships

Why this matters

  • Build richer data relationships beyond contacts-only associations
  • Get better context across opportunities, companies, and custom workflows
  • Enable more accurate reporting and segmentation

How to use

  • Go to Object > Companies > Associations
  • Click on "Create association" to build associations between multiple objects

Screenshot 2026-03-19 at 8

  • Open any custom object or opportunity record
  • Navigate to the Associations section

Screenshot 2026-03-19 at 8

  • Select Add Company and choose the relevant company

Screenshot 2026-03-19 at 8

  • Manage or update associations anytime from the same panel

Screenshot 2026-03-19 at 8

Screenshot 2026-03-19 at 8

Screenshot 2026-03-19 at 8

This feature is currently available on Labs > Subaccount.

Screenshot 2026-03-19 at 8

Opportunities – Smart Tags Limit Increased to 60

Managing Smart Tags just got more flexible.

What’s New

  • Increased Smart Tags limit to 60 tags
  • Based directly on recent customer feedback
  • Available across all sub-accounts

How to Use

  • Go to Opportunities
  • Add or manage Smart Tags as usual
  • You can now assign up to 60 Smart Tags

Why This Matters

  • More flexibility in organizing opportunities
  • Reduces the need to reuse or compromise on tagging

What’s Next

  • Snapshot support for Smart Tags

Opportunities – Sort by Custom Fields

🚀 Overview

You can now sort Opportunities using custom fields. Organize your pipeline based on the data that actually matters to your business.

✨ What’s New

  • Sort Opportunities using custom fields
  • Supported field types: Single Line, Multi Line Text, Dropdown (Single Select), Radio Select, Number, Monetary, Phone, Date
  • Works with existing sort functionality
  • Available across all pipelines and views

👷 How It Works

  • Go to Opportunities
  • Click on Sort

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  • Select a custom field

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  • Choose ascending or descending
  • Opportunities reorder instantly

⭐ Why It Matters

  • Prioritize deals based on your own data
  • Reduce manual effort in pipeline management
  • Get better visibility into key deal attributes
  • Move beyond default-field limitations

Opportunities – Sort by Custom Fields

🚀 Overview

You can now sort Opportunities using custom fields. Organize your pipeline based on the data that actually matters to your business.

✨ What’s New

  • Sort Opportunities using custom fields
  • Supported field types: Single Line, Multi Line Text, Dropdown (Single Select), Radio Select, Number, Monetary, Phone, Date
  • Works with existing sort functionality
  • Available across all pipelines and views

👷 How It Works

  • Go to Opportunities
  • Click on Sort

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  • Select a custom field

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  • Choose ascending or descending
  • Opportunities reorder instantly

⭐ Why It Matters

  • Prioritize deals based on your own data
  • Reduce manual effort in pipeline management
  • Get better visibility into key deal attributes
  • Move beyond default-field limitations