We've redesigned the Messaging Analytics section inside the Messaging tab in Phone Settings, giving you deeper visibility into your SMS performance with interactive charts, period-over-period comparisons, and detailed message logs.

🧪 Available now via Labs – Enable the Messaging Analytics V2 flag in Labs to try the new experience. The previous analytics view remains available when the flag is off.

🚀 What's New

The Messaging Analytics tab has been rebuilt from the ground up with a clearer layout, richer data, and actionable insights to help you understand how your messages are performing.

🛠️ How It Helps

📊 Period-Over-Period Comparisons: Every metric now shows how it changed compared to the previous period (e.g., "vs last 30 days"), with green/red indicators so you can instantly spot trends – whether your delivery is improving or failure rates are creeping up.

📉 Failure Rate Trend Chart: A new bar chart shows how your message failure rate changes over time, with a clear threshold line at 10% – helping you catch delivery issues before they escalate to account restrictions.

🍩 Failure Reason Breakdown: A new donut chart breaks down exactly why messages failed (e.g., carrier filtering, invalid numbers, opted-out recipients, unverified toll-free numbers) so you can take targeted action instead of guessing.

📈 Opt-Out Rate Trend: A new line chart tracks opt-out rates over time with a 2% threshold marker, so you can monitor subscriber health and adjust your messaging strategy before reaching risky levels.

🔍 Click Metric for Details: Every summary card is now clickable – tap on Sent, Delivered, Failed, Received, or Opt-Out Rate to open a detailed logs modal showing individual message records with contact name, phone number, status, date, and error codes.

📅 Extended Date Range: The default view now shows the last 30 days (previously 7 days), and you can select up to 90 days for a broader picture of your messaging trends.

🎯 Who Benefits

👤 Sub-Account Owners & Admins: Get a complete picture of messaging health at a glance – spot delivery problems, track opt-outs, and understand failure reasons without digging through individual logs.

🏢 Agency Owners: Monitor sub-account messaging performance with clearer trend data and actionable breakdowns.

💡 Why It Matters

Messaging deliverability directly impacts customer engagement and revenue. The previous analytics view showed raw counts without context – you knew messages failed, but not why, and you couldn't see trends over time. With the redesigned analytics:

⚠️ Catch delivery issues early with trend charts and threshold indicators before they trigger account-level restrictions

✅ Reduce failed messages by understanding the specific error codes causing failures

🛡️ Protect sender reputation by monitoring opt-out trends and staying below carrier thresholds

📊 Make data-driven decisions about which messaging sources (campaigns, workflows, bulk) are most effective

Workflow AI Builder is now enabled by default for all agencies via Labs.

Over the last quarter, we've shipped major performance upgrades, new capabilities, and reliability improvements that make AI Builder significantly faster, smarter, and more production ready.

What's New:

Performance

• 2X Faster Workflow Creation: Average creation time has dropped from 50 to 60 seconds down to under 30 seconds. Simpler prompts complete in as little as 15 seconds.
• 10X Faster Template Generation: Template prompts that previously took up to 90 seconds are now ready in under 6 to 7 seconds.
• Error Reduction: Substantially fewer generation errors, with targeted fixes around condition generation and node generation failures.
• Improved Action and Trigger Selection: The AI is now significantly more accurate at picking the right actions and triggers based on your prompt and use case.

New Capabilities

• Post Generation To Do List: After the AI builds your workflow, you now get a clear to do list of items that need your input (credentials, custom values, etc.). Clicking any to do item takes you directly to the relevant action. No more publishing incomplete workflows by accident.
• Workflow Settings and Naming via AI: The AI Builder can now configure workflow settings and rename your workflow, all from your prompt. Another step toward full AI control over every element in the builder.
• Conversational Editing for If/Else and Wait Actions: Previously, editing If/Else and Wait conditions after generation required manual changes. Now you can have a multi turn conversation with the AI to edit these. This also lays the groundwork for upcoming standalone If/Else AI and Wait AI, targeting one of the highest contributors of support tickets.
• Voice Dictation: Describe your workflow using voice input. This makes building workflows faster and more accessible to all segments of users.
• Smarter Wait Step Generation: New guardrails and expanded scope for wait steps, including validators around specific dates, branching of wait steps, and advanced time window configuration, all achievable in a single prompt.
• Autosave Support: If autosave is enabled in your workflows, AI Builder now respects it. Your AI generated workflows are saved automatically after generation or editing. Nothing is ever lost.
• Integration App Support: AI Builder now understands and supports all integration apps (Asana, ClickUp, and more). Tell it to create a task in ClickUp, and it will select and configure the right integration action.
• Data Linking Across Actions: The output of one action can now be referenced by another action when built through AI. For example, a GPT action's output can be used inside an email body, and the AI Builder handles the mapping for you. This works across a wide variety of supported actions.

Want to opt out?

Agency level: Head to Labs and disable Workflow AI Builder for your entire agency & all the sublocations.

Location level: Go to Automations > Global Workflow Settings and toggle off AI Builder for that specific location.

What’s new?

You can now attach files from Media Storage directly inside supported workflow actions. Instead of re-uploading the same file or pasting media links by hand, you can now choose an existing asset or upload a new file when adding attachments to an SMS/MMS, voicemail, chat, and other supported workflow steps.

How it works

When you click Add Attachment, you’ll now see a modal with two options: Upload a file or Choose from Media Storage. After you select a file, the system checks the file type and size using the same validation rules already used by each action, then attaches the file to that workflow step. If you copy the action, the attached media carries over too.

How to use it

• Open a media supported workflow action and click Add Attachment.
• Choose Upload a file or Choose from Media Storage.
• Select your file and save the action once validation passes.

Why we built it

Before this update, users had to manage assets outside the platform, repeatedly upload the same file, or copy and paste media URLs into each workflow action. This removes that extra work and makes it faster to reuse approved assets across workflows.

Simple use case example

• A marketing agency can attach the same PDF guide from Media Storage to multiple Send Instagram DM actions without uploading it every time.

Additional Notes

• Available in supported workflow actions that allow media attachments. Email action is not supported at launch and is currently a work in progress. It will be released very soon.
• File type and size validation still applies based on the action, and the current upload validation behavior remains unchanged.
• Unsupported file types or oversized files will show an inline error and cannot be inserted.
• If an action is copied, its attached media will carry over. Existing workflows with previously uploaded media will continue to work as expected.

Preview

In supported workflow actions, the attachment flow now includes Choose from Media Storage alongside Upload a file.

What’s new?

You can now attach files from Media Storage directly inside supported workflow actions. Instead of re-uploading the same file or pasting media links by hand, you can now choose an existing asset or upload a new file when adding attachments to an SMS/MMS, voicemail, chat, and other supported workflow steps.

How it works

When you click Add Attachment, you’ll now see a modal with two options: Upload a file or Choose from Media Storage. After you select a file, the system checks the file type and size using the same validation rules already used by each action, then attaches the file to that workflow step. If you copy the action, the attached media carries over too.

How to use it

• Open a media supported workflow action and click Add Attachment.
• Choose Upload a file or Choose from Media Storage.
• Select your file and save the action once validation passes.

Why we built it

Before this update, users had to manage assets outside the platform, repeatedly upload the same file, or copy and paste media URLs into each workflow action. This removes that extra work and makes it faster to reuse approved assets across workflows.

Simple use case example

• A marketing agency can attach the same PDF guide from Media Storage to multiple Send Instagram DM actions without uploading it every time.

Additional Notes

• Available in supported workflow actions that allow media attachments. Email action is not supported at launch and is currently a work in progress. It will be released very soon.
• File type and size validation still applies based on the action, and the current upload validation behavior remains unchanged.
• Unsupported file types or oversized files will show an inline error and cannot be inserted.
• If an action is copied, its attached media will carry over. Existing workflows with previously uploaded media will continue to work as expected.

Preview

In supported workflow actions, the attachment flow now includes Choose from Media Storage alongside Upload a file.

What’s new?

You can now attach files from Media Storage directly inside supported workflow actions. Instead of re-uploading the same file or pasting media links by hand, you can now choose an existing asset or upload a new file when adding attachments to an SMS/MMS, voicemail, chat, and other supported workflow steps.

How it works

When you click Add Attachment, you’ll now see a modal with two options: Upload a file or Choose from Media Storage. After you select a file, the system checks the file type and size using the same validation rules already used by each action, then attaches the file to that workflow step. If you copy the action, the attached media carries over too.

How to use it

• Open a media supported workflow action and click Add Attachment.
• Choose Upload a file or Choose from Media Storage.
• Select your file and save the action once validation passes.

Why we built it

Before this update, users had to manage assets outside the platform, repeatedly upload the same file, or copy and paste media URLs into each workflow action. This removes that extra work and makes it faster to reuse approved assets across workflows.

Simple use case example

• A marketing agency can attach the same PDF guide from Media Storage to multiple Send Instagram DM actions without uploading it every time.

Additional Notes

• Available in supported workflow actions that allow media attachments. Email action is not supported at launch and is currently a work in progress. It will be released very soon.
• File type and size validation still applies based on the action, and the current upload validation behavior remains unchanged.
• Unsupported file types or oversized files will show an inline error and cannot be inserted.
• If an action is copied, its attached media will carry over. Existing workflows with previously uploaded media will continue to work as expected.

Preview

In supported workflow actions, the attachment flow now includes Choose from Media Storage alongside Upload a file.