Campaign Statistics Improvements

Apr 16, 2025

🔍 Problem Statement
– No overall summary — data shown for upto 90 days.
– Inaccurate graphs in Engagement summary
– For SMTP, “Delivered” metric was incorrectly shown as “Opened,” causing confusion.
⚡ What We Did
– Added an Overall Summary section for quick insights.
– Introduced accurate Engagement Analysis over a customizable 90-day window.
– Added Conversions Over Time graph to track order trends.
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– For SMTP, “Delivered” metric now correctly shows as N/A (not applicable).
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âś… Benefits
– Get a complete picture of campaign performance at a glance.
– Better and accurate analysis.
– Less tickets around SMTP campaigns
🛠️ How to Check
– Go to Email Marketing > Campaigns
– Open any campaign and check the updated Statistics section
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👉 Note: The engagement summary shows total clicks and opens unique for a day.

Other UI Changes
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