You can now link companies directly to both custom objects and opportunities, making relationship mapping far more flexible and powerful across your CRM.

👀 What’s New

• Associate companies with custom objects
• Associate companies with opportunities

• View and manage these relationships directly within record views

• View associated records directly in list views

• Supports one-to-one, one-to-many, and many-to-many relationships

Why this matters

• Build richer data relationships beyond contacts-only associations
• Get better context across opportunities, companies, and custom workflows
• Enable more accurate reporting and segmentation

How to use

• Go to Object > Companies > Associations
• Click on "Create association" to build associations between multiple objects

• Open any custom object or opportunity record
• Navigate to the Associations section

• Select Add Company and choose the relevant company

• Manage or update associations anytime from the same panel

This feature is currently available on Labs > Subaccount.