We’re excited to introduce Google Analytics Widgets to the dashboard and custom reports experience! These new widgets give agency owners and teams deeper visibility into website performance, user behavior, and traffic sources — all directly from their HighLevel dashboard.
With these insights, you can better understand your audience, track engagement, and identify top-performing content to drive smarter business decisions.
What’s New
- Total Users – Displays the total number of unique users who visited your website during the selected time period.
- Active Users – Shows the number of users who had an engaged session or were active on your site.
- New Users – Tracks the number of first-time visitors to your website.
- Sessions Over Time – Visual trend of sessions over time, showing how user activity changes across the selected period.
- Engagement Rate – Percentage of engaged sessions, indicating how actively users interact with your content.
- Bounce Rate – Percentage of sessions where users left without engaging further after viewing just one page.
- Average Engagement Time – Average time users actively spend engaging with your website content.
- Sessions by Channel- Breakdown of sessions by acquisition channel, helping you see which traffic sources drive the most visitors.
- Sessions by Source/Medium – Distribution of sessions by specific traffic source and medium combinations (e.g., google/organic, facebook/social).
- Top Pages by Views – Lists your most popular pages ranked by total views.
- Top Events – Highlights the most frequently triggered events, showing key interactions and behaviors.
- New vs Returning Users – Compares first-time visitors against returning visitors within the selected period.
- Device Category Breakdown -Distribution of sessions by device type (desktop, mobile, tablet), showing how users access your site.

Why This Matters
With these new widgets, you can:
- Monitor user growth and engagement trends
- Track where your visitors come from and how they behave
- Identify your top-performing pages and events
- Optimize for the devices and traffic sources that matter most
Google Analytics Widgets bring powerful web insights into your HighLevel dashboards, making it easier than ever to connect website performance with marketing and business outcomes.
