πŸ’¬ Upcoming SMS Pricing Changes – Effective September 12, 2025

Sep 9, 2025

πŸ“₯ Overview

We’ve received updated outbound SMS pricing from our downstream carrier for select countries in EMEA and APAC regions. To ensure continued alignment with global carrier rates, these updates will go into effect on September 12, 2025.

We’re committed to maintaining transparent, fair, and real-time pricing to support your messaging efforts at scale β€” while keeping you informed every step of the way.

πŸ“Š What’s Changing?

The following countries will see updates to outbound SMS rates (in USD):

🌍 EMEA Region

Country Name: Old Price β†’ New Price

Netherlands: $0.0966 β†’ $0.1072

Denmark: $0.0524 β†’ $0.0592

Sudan: $0.3680 β†’ $0.4749

Qatar: $0.2218 β†’ $0.2634

Uganda: $0.2631 β†’ $0.3289

Croatia: $0.1096 β†’ $0.1379

Angola: $0.1789 β†’ $0.2588

Lesotho: $0.3219 β†’ $0.4123

Guinea-Bissau: $0.3901 β†’ $0.4722

Equatorial Guinea: $0.1729 β†’ $0.2705

🌏 APAC Region

Kyrgyzstan: $0.3178 β†’ $0.3852

⚑ What You Need to Know

  • These new prices will take effect starting September 12, 2025
  • No changes are needed on your part β€” updates will happen automatically
  • These changes only affect outbound SMS to the countries listed above
  • Messaging discounts between the US & Canada remain unchanged

πŸ” Why This Is Happening

Our downstream carrier periodically adjusts international messaging rates based on a variety of factors, including changes in local telecom infrastructure, government regulations, and market costs.

We review every change carefully and only update pricing when it’s necessary to maintain a reliable and compliant messaging experience. Keeping you informed in advance is part of our commitment to transparency and trust.

πŸ™ Thank You

We know changes in pricing can impact your planning β€” and that’s why we aim to communicate them clearly and proactively. If you’d like help understanding how this may affect your messaging usage or billing, our team is here to support you