π₯ Overview
Weβve received updated outbound SMS pricing from our downstream carrier for select countries in EMEA and APAC regions. To ensure continued alignment with global carrier rates, these updates will go into effect on September 12, 2025.
Weβre committed to maintaining transparent, fair, and real-time pricing to support your messaging efforts at scale β while keeping you informed every step of the way.
π Whatβs Changing?
The following countries will see updates to outbound SMS rates (in USD):
π EMEA Region
Country Name: Old Price β New Price
Netherlands: $0.0966 β $0.1072
Denmark: $0.0524 β $0.0592
Sudan: $0.3680 β $0.4749
Qatar: $0.2218 β $0.2634
Uganda: $0.2631 β $0.3289
Croatia: $0.1096 β $0.1379
Angola: $0.1789 β $0.2588
Lesotho: $0.3219 β $0.4123
Guinea-Bissau: $0.3901 β $0.4722
Equatorial Guinea: $0.1729 β $0.2705
π APAC Region
Kyrgyzstan: $0.3178 β $0.3852
β‘ What You Need to Know
- These new prices will take effect starting September 12, 2025
- No changes are needed on your part β updates will happen automatically
- These changes only affect outbound SMS to the countries listed above
- Messaging discounts between the US & Canada remain unchanged
π Why This Is Happening
Our downstream carrier periodically adjusts international messaging rates based on a variety of factors, including changes in local telecom infrastructure, government regulations, and market costs.
We review every change carefully and only update pricing when itβs necessary to maintain a reliable and compliant messaging experience. Keeping you informed in advance is part of our commitment to transparency and trust.
π Thank You
We know changes in pricing can impact your planning β and thatβs why we aim to communicate them clearly and proactively. If youβd like help understanding how this may affect your messaging usage or billing, our team is here to support you
