TL;DR
Texas amended Chapter 302 to include text messages. If you send marketing SMS to Texas residents or from Texas, you may need to register with the Texas SOS, post a bond, and follow added rules. Penalties and private-lawsuit exposure increase after Sept 1, 2025.
Quick actions (recommended):
- ▶️ Watch: Set up “Texas Mode” for <a href="https://www.loom.com/share/08a923a8ea28405b8e4c067165aee6e9" rel="ugc nofollow noopener noreferrer" target="blank”>Workflows & <a href="https://www.loom.com/share/18c2143cc01241de8e8ce808551e8b89" rel="ugc nofollow noopener noreferrer" target="blank”>Bulk Blasts
- 📖 Read the Support Article
What’s changing
- SMS/MMS now covered under Texas telemarketing law.
- Registration + $10,000 security (bond/LOC/CD) may apply; $200 filing fee; annual renewal.
- Higher legal risk: stiffer penalties & easier private actions.
Who’s affected
-“Sellers” and “telephone solicitors” sending marketing SMS:
- TO Texas residents (wherever you’re located), or
- FROM a Texas location (whoever you message)
What to do in HighLevel (before Sept 1, 2025)
- Review audience & location (TX recipients or sending from TX).
- Segment wisely (optionally exclude TX numbers if you won’t take on registration—doesn’t help if you’re located in TX).
- Strengthen consent (provable opt-in).
- Enable “Texas Mode” guardrails (as shown in the Loom): registration verified, consent present, DND off, send only 8am–9pm recipient local time.
- Talk to counsel about exemptions/registration.
Legal note: For educational purposes only; not legal advice. Consult your attorney.