What’s New?
Businesses can now automate actions based on coupon activity during checkout and transactions using four new workflow triggers. These triggers let you build targeted, timely, and personalized automations whenever a coupon code is applied, redeemed, or expires.
Here’s what you can set up:
– Coupon Code Applied – Trigger actions the moment a customer applies a coupon code at checkout, even if they don’t complete the purchase.
“`
Example: Send a follow-up email offering an upsell or bonus if they complete their order within the next 24 hours.
“`
– Coupon Code Redeemed – Trigger actions when a coupon is successfully used in a completed transaction.
“`
Example: Notify your sales team when a VIP coupon is redeemed, or tag customers who use high-discount coupons for future marketing campaigns.
“`
– Coupon Redemption Limit Reached – Get notified when a coupon reaches its maximum allowed number of uses, so you can take immediate action.
“`
Example: Automatically deactivate or replace popular coupons and notify your marketing team to avoid overselling.
“`
– Coupon Code Expired – Trigger actions when a coupon code reaches its set expiration date and becomes inactive.
“`
Example: Send a reminder email to customers 24 hours before their coupon expires or inform your team so they can launch a replacement offer.
“`
You can fine-tune each of these triggers using flexible filters like coupon code, type, order value, coupon value, product in order, source, redemption count, product type (one-time vs subscription) and more — giving you complete control over your coupon-based automations.
What’s Next?
– Workflow Action > Generate Single Use Coupons – With triggers for coupons implemented, the next plan of action is to enable generation of coupons as an action in the workflow.
Where Can You Access This Feature?
Automation → Workflows → Create New Workflow → Add New Trigger
Help Documents
–
–
–
–
Visuals
All triggers –
Coupon Code Applied –
Coupon Code Redeemed –
Coupon Redemption Limited Reached –
Coupon Code Expired –
